An ode to college
And to what lies ahead.
Even to horrible twin size beds.
Here’s to 4 years of debauchery and academic excellence.
4 years of taking tests using only common sense.
Here’s to the memories built
In a world suspended from reality.
To Monday morning classes
Aka back to banality.
But what more could you ask for?
We’ve gone to Europe, Cancun, Australia and more.
We found friends in this hopeless place.
Studied every Harvard Business case.
We came we saw and we conquered
Exams, hangovers and spring concerts.
When all hope was lost
We managed to boot and rally
Keeping down salmos chicken patties.
Here’s to Effins and Rentes
DPS and RAs.
To Machtleys and snow days.
To our lasting legacy
Winning every NEC.
To the nights we’ll never forget
And to those we’ll never remember.
Even to those coming back in early September.
To love to health to friendship and wealth,
May we have it all and lack none,
May we lack all but one.
So do not look for the right words to say
It’s not goodbye its good-day.
So cheers one more time to the class of twenty fifteen
Rip one more shot of jose or jim beam.
Get your Natty and jacky D
Keystones and twisted tea
Party from Bs to the Ps.
Tonight is for you, carpe diem, carpe your life.
Carry what you’ve learned through success and strife.
Be great, be more than a hire
Go forth … and set the world on fire.
‘Twas the night before Spring Weekend, when all thru A1 to P2,
Not a student in sight, with nothing to do;
The Dogs were nestled all snug in their bunks,
Eager to wake up at dawn to get drunk;
Too anxious to sleep, their hearts filled with wonder,
Of which among them would be first to chunder;
Salmon shorts hung in the closet with care
In hopes that graduation would soon be there;
And as I settled in for some light springtime snoozin’
To catch a little rest ‘fore a long day of boozin’
When on Jacob Drive there arose such a clatter,
I got up and looked to see what was the matter;
Out the window I saw through a blanket of fog
A man with a beard, at his feet a bulldog;
I dashed out the door, I couldn’t be quicker,
‘Twas ol’ John Bryant, arms laden with liquor!
The bottles, they clinked and the beer cans, they clanked;
His stumbling gait revealed how much he’d drank;
He put on a tank and let out a yell
To be heard from Salmo all the way to row L:
“Now! André, now! Franzia, now! Jack and Jim Beam!
On! Natty, on! Keystone, on! Burnett’s Whipped Cream!
From the Village rooftops to every lecture Hall,
Now drink away! Drink away! Drink away all!”
Then he called me over with a chuckle so hearty
And conjured a vision of the upcoming darty:
There were girls in sundresses splayed out on the lawn;
Freshmen, hunched over toilets, were already gone;
Fischer’s grand clock hands bathed in golden rays
While bros stumbled ‘neath in a deep drunken haze;
When 9ams somehow become optional
And up before noon is no longer possible.
In MRC classrooms, to professors’ chagrin,
Students sipped out of coffee cups filled all with gin;
From Tuesday night rentes and Thursdays at Effins,
Spring week had a many many lessons.
And Townhouse backyards, so dark and so ratty,
Shone with the luster of crushed cans of Natty;
From up in his tower Ron Machtley watched
All his happy Bulldogs, so free and debauched;
And I knew, swaying in the fair April weather,
How liquor and sun brings the whole school together.
But then Tupper gave out a quick bark,
And this glorious vision soon faded to dark;
John Bryant bent down and rubbed the dog’s head,
And before they both vanished, a few words he said;
Grumblin’ and mumblin’ was all that I heard;
He was pretty wasted, his speech was so slurred;
But as to his meaning, well, I have a hunch:
“Happy Spring Weekend to all, to all you drunk bunch!”
Oh the memories.
Summary of Article
The article that struck me for this insight was the BusinessWeek’s piece on Fiat’s new “Baby Jeep.” Having driven my cousin’s new Jeep over spring break I was able to witness Jeep’s new “Fiatness” first hand.
Facing a struggling Jeep product line with the Cherokee and Liberty, Fiat decided to revamp and reconsider their product strategy. This Tuesday Chrysler Group reported that it sold 26% more “baby” Grand Cherokee’s last month than it did in the year prior. In addition to the new strategy taken towards their product line, a new Jeep Renegade was introduced last month in Geneva, another Fiat inspired smaller cheaper option. As a product line, the small SUV /compact crossover grew from 9.7% to 11.6% nationwide.
It is undoubtedly Fiats new ownership position over Chrysler Group that is facilitating all these changes as well as a shift in consumer demand. Since Fiat, being born and raised in Italy, specializes in high performance, high efficiency and compact size at a reasonable price these changes come much easier due to Fiat’s background.
This article goes ahead and vaguely explains the change in strategy and direction taken by Chrysler Group in regards to Jeep’s product line as well as its recent success. It continues by inquiring how interesting it is that Jeep sold more of a mini, less powerful version of the earlier Jeep Cherokee, obviously at a lesser price.
Summary of Illustrated Concepts
This article touches upon a lot of what we’ve talked about in class in terms of product in relation to the consumer, management strategy and even company acquisition. Within the past year, Fiat finalized its acquisition of the American car manufacturer, Chrysler Group. Seeing the struggling and long famous Chrysler, Fiats management saw an opportunity in the shifting American market. An acquisition that many thought of to be foolish and suicidal due to Chrysler Group’s financial problems. However, Fiat saw something that many did not. For years Fiat has been trying to get into the American market, but due to its small, weak and somewhat “not tough” image it has struggled to do so, but now was their opportunity.
For years now the American car market has demanded big, tough, tech advanced, sometimes excessive and gas guzzling vehicles. However, since the financial crisis in 2008 and 2009 there has been a change in this trend. Besides the rise in the price of gas, many American consumers demanded more fuel efficient cars without sacrificing too many of the luxuries of what they were used to. This is where Fiat came to play approximately 3 years ago when it made its first move towards acquiring Chrysler Group. Fiat management saw an opportunity and seized it. What this article illustrates is the results of Fiat’s revamping of Chrysler Group, one product line at a time. Taking their changes very cautiously, the new Jeep’s may not be the powerful 8-cylinder, 16mpg Cherokee it was a few years ago, but instead the smallest Cherokee model which I had the opportunity to drive was a 4-cylinder, front wheel drive, Cherokee earning a 26 combined miles per gallon.
Lastly, besides aforementioned concepts above demonstrated by Fiats acquisition of Chrysler Group, Fiat along with Chrysler management have noticed this shift in the American car market and have successfully started integrating changes to react. This re-strategizing, revamping and reaction to the market demand is a key concept or attribute to successful management.
I loved this article for a few reasons. First, may be the most obvious, being Italian and growing up around Fiats, seeing Fiat do well for itself while providing consumers their needs is awesome. Secondly, it demonstrates perfectly how to identify an opportunity, in a very forward looking perspective and taking advantage of it. Thirdly, it also presents a longer more complicated mode of entry through an acquisition. Through the acquisition, Fiat was not only able to take a look at what Chrysler’s weaknesses were and work on them but also introduce their line of small fuel efficient cars and witty Fiat 500 commercials.
Lastly, although somewhat repetitive in terms of what I took from my last insight as well, is the uncanny interconnectedness between the concepts being presented in class and the real world. While identifying what was going on beyond what the article clearly stated, it was interesting to see the farther I peeled into the facts, the more layers and concepts I was able to identify and connect to the article. Out of all the assignments I’ve had over the years, it is ones like these that I’ve always learned from the most because they are the epitome of connecting what goes on in the real world to what is being taught in the classroom and without this connection, most of the time what goes on in the classroom goes unused or unseen because no connection is ever identified. So I can say without hesitation that articles like this and the analysis of articles in general contribute highly to my understanding of concepts covered in class.
Stock, Kyle. “Fiat’s ‘Baby Jeep’ Strategy Pays Off.” Bloomberg Business Week. Bloomberg, 01 Apr. 2014. Web. 02 Apr. 2014.